10 citations · 13 across the 3 of their papers we have counts for
3 papers · 1 filter
Detecting RAG Advertisements Across Advertising Styles
Sebastian Heineking, Wilhelm Pertsch, Ines Zelch +4
Large language models (LLMs) enable a new form of advertising for retrieval-augmented generation (RAG) systems in which organic responses are blended with contextually relevant ads…
Detecting Generated Native Ads in Conversational Search
Sebastian Schmidt, Ines Zelch, Janek Bevendorff +3
Conversational search engines such as YouChat and Microsoft Copilot use large language models (LLMs) to generate responses to queries. It is only a small step to also let the same…
Commercialized Generative AI: A Critical Study of the Feasibility and Ethics of Generating Native Advertising Using Large Language Models in Conversational Web Search
Ines Zelch, Matthias Hagen, Martin Potthast
How will generative AI pay for itself? Unless charging users for access, selling advertising is the only alternative. Especially in the multi-billion dollar web search market with…