4 citations · 4 across the 3 of their papers we have counts for
4 papers
Deep Situation-Aware Interaction Network for Click-Through Rate Prediction
Yimin Lv, Shuli Wang, Beihong Jin +6
User behavior sequence modeling plays a significant role in Click-Through Rate (CTR) prediction on e-commerce platforms. Except for the interacted items, user behaviors contain ric…
Cross-Element Combinatorial Selection for Multi-Element Creative in Display Advertising
Wei Zhang, Ping Zhang, Jian Dong +5
The effectiveness of ad creatives is greatly influenced by their visual appearance. Advertising platforms can generate ad creatives with different appearances by combining creative…
A Deep Behavior Path Matching Network for Click-Through Rate Prediction
Jian Dong, Yisong Yu, Yapeng Zhang +6
User behaviors on an e-commerce app not only contain different kinds of feedback on items but also sometimes imply the cognitive clue of the user's decision-making. For understandi…
Decision-Making Context Interaction Network for Click-Through Rate Prediction
Xiang Li, Shuwei Chen, Jian Dong +4
Click-through rate (CTR) prediction is crucial in recommendation and online advertising systems. Existing methods usually model user behaviors, while ignoring the informative conte…