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cs.DB2026
Trajectory-Driven Multi-Product Influence Maximization in Billboard Advertising
Dildar Ali, Suman Banerjee, Rajibul Islam
Billboard Advertising has emerged as an effective out-of-home advertising technique, where the goal is to select a limited number of slots and play advertisement content there, wit…
cs.DB2025
Balanced Popularity in Multi-Product Billboard Advertisement
Dildar Ali, Suman Banerjee, Yamuna Prasad
The billboard advertisement has emerged as an effective out-of-home advertisement technique where the objective is to choose a limited number of slots to play some advertisement co…
cs.DB2024
Influential Billboard Slot Selection under Zonal Influence Constraint
Dildar Ali, Suman Banerjee, Yamuna Prasad
Given billboard and trajectory database, finding a limited number of billboard slots for maximizing the influence is an important problem in the context of billboard advertisement.…