4 papers
Persona Conditioning of Brand Recommendations in Retrieval-Augmented Commercial Chat: A Prominence-Stratified Cross-Provider Audit
Will Jack, Noah Lehman, Keller Maloney +1
The same prompt -- "best CRM software" -- reaches AI assistants from buyers in widely different contexts: a solo founder, an enterprise VP, a UK SMB owner. We audit how strongly th…
Divergent Recommendations, Convergent Diagnoses: Cross-Provider Failure-Mode Convergence in AI Commercial Recommendation
Will Jack, Noah Lehman, Keller Maloney +1
A brand whose customers use both ChatGPT and Claude for product recommendations faces a strategic choice: a single optimization playbook, or one per provider? Across 215 commercial…
Paraphrase Brittleness in Production Retrieval-Augmented Commercial Recommendation: Reproducibility Below the Rerun-Stability Baseline
Will Jack, Noah Lehman, Keller Maloney +1
Small changes to how a buyer phrases a question -- "best CRM" vs "top CRM" vs "best CRM for a SaaS startup" -- produce substantially different brand recommendations from AI assista…
Prominence-Stratified Failure Modes in Retrieval-Augmented Commercial Recommendation: A 37,000-Run Audit
Will Jack, Noah Lehman, Keller Maloney +1
AI assistants like ChatGPT and Claude are recommendation engines, not search engines: they answer commercial queries by directly nominating brands rather than returning a list of l…