195 citations · 1.2k across the 104 of their papers we have counts for
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eess.SY2020
Space-time budget allocation policy design for viral marketing
I. C. Morarescu, V. S. Varma, L. Busoniu +1
We address formally the problem of opinion dynamics when the agents of a social network (e.g., consumers) are not only influenced by their neighbors but also by an external influen…
eess.SY2020★ 1 cited
Marketing resource allocation in duopolies over social networks
Vineeth S. Varma, Irinel-Constantin Morarescu, Samson Lasaulce +1
One of the key features of this paper is that the agents' opinion of a social network is assumed to be not only influenced by the other agents but also by two marketers in competit…