7 papers · 1 filter
Synthetic Data from Cross-Domain Events for Large-Scale Recommendation Systems
Xiangyu Wang, Yawen He, Shivendra Pratap Singh +12
Large-scale recommendation systems operate across diverse domains, yet they face the challenges of data sparsity and noisy implicit feedback. Traditional approaches mitigate this v…
Fine-Tuned LLM as a Complementary Predictor Improving Ads System
Hui Yang, Daiwei He, Kevin Jiang +20
Recommendation systems power engagement and monetization across feeds, ads, and short-video platforms, but translating the latest advances in Large Language Models into Recommendat…
Memento: Personalized RAG-Style Long-Retention Data Scaling for META Ads Recommendation
Xiaoyu Chen, Ruichen Wang, Jieming Di +21
Modeling of long history data suffers from long-context window attention dilution, system efficiency and catastrophic forgetting problems, where naive linear scaling approach like…
Intelligent Elastic Feature Fading: Enabling Model Retrain-Free Feature Efficiency Rollouts at Scale
Jieming Di, Xiaoyu Chen, Ying She +21
Large-scale ranking systems depend on thousands of features derived from user behavior across multiple time horizons. Typically requires model retraining -- resulting in long itera…
MTMD: A Multi-Task Multi-Domain Framework for Unified Ad Lightweight Ranking at Pinterest
Xiao Yang, Peifeng Yin, Abe Engle +2
The lightweight ad ranking layer, living after the retrieval stage and before the fine ranker, plays a critical role in the success of a cascaded ad recommendation system. Due to t…
Decoupled Entity Representation Learning for Pinterest Ads Ranking
Jie Liu, Yinrui Li, Jiankai Sun +12
In this paper, we introduce a novel framework following an upstream-downstream paradigm to construct user and item (Pin) embeddings from diverse data sources, which are essential f…