2 papers
cs.SI2026
Jointly Optimizing Debiased CTR and Uplift for Coupons Marketing: A Unified Causal Framework
Siyun Yang, Shixiao Yang, Jian Wang +6
In online advertising, marketing interventions such as coupons introduce significant confounding bias into Click-Through Rate (CTR) prediction. Observed clicks reflect a mixture of…
cs.IR2025
Time Matters: Enhancing Sequential Recommendations with Time-Guided Graph Neural ODEs
Haoyan Fu, Zhida Qin, Shixiao Yang +5
Sequential recommendation (SR) is widely deployed in e-commerce platforms, streaming services, etc., revealing significant potential to enhance user experience. However, existing m…