2 citations · 2 across the 2 of their papers we have counts for
5 papers
Engagement vs. Commitment: The Economic Trade-Offs of Polarizing News Content
Shunyao Yan, Klaus M. Miller
Content that drives engagement need not be the same content that drives willingness to pay. We study how polarizing content affects engagement (time on site) and commitment (subscr…
The Impact of the General Data Protection Regulation (GDPR) on Online Tracking
Klaus M. Miller, Karlo Lukic, Bernd Skiera
This study explores the impact of the General Data Protection Regulation (GDPR), introduced on May 25th, 2018, on online trackers, vital elements in the online advertising ecosyste…
The Impact of the General Data Protection Regulation (GDPR) on Online Usage Behavior
Klaus M. Miller, Bernd Skiera, Julia Schmitt
Privacy regulations aim to safeguard consumers, but can have unintended consequences on how users interact with websites. This article estimates the causal effect of the EU's Gener…
Paying for Privacy: Pay-or-Tracking Walls
Timo Mueller-Tribbensee, Klaus M. Miller, Bernd Skiera
Prestigious news publishers, and more recently, Meta, have begun to request that users pay for privacy. Specifically, users receive a notification banner, referred to as a pay-or-t…
Towards Developing an Understanding of Consumers' Perceived Privacy Violations in Online Advertising
Kinshuk Jerath, Klaus M. Miller, D. Daniel Sokol
Privacy-enhancing technologies (PETs) represent a critical operational challenge for the online advertising industry, requiring substantial infrastructure investment while promisin…