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cs.IR2025
GPR: Towards a Generative Pre-trained One-Model Paradigm for Large-Scale Advertising Recommendation
Jun Zhang, Yi Li, Yue Liu +19
As an intelligent infrastructure connecting users with commercial content, advertising recommendation systems play a central role in information flow and value creation within the…
cs.IR2025
Sparse Meets Dense: Unified Generative Recommendations with Cascaded Sparse-Dense Representations
Yuhao Yang, Zhi Ji, Zhaopeng Li +8
Generative models have recently gained attention in recommendation systems by directly predicting item identifiers from user interaction sequences. However, existing methods suffer…