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cs.IR2025
GEM-Bench: A Benchmark for Ad-Injected Response Generation within Generative Engine Marketing
Silan Hu, Shiqi Zhang, Yimin Shi +1
Generative Engine Marketing (GEM) is an emerging ecosystem for monetizing generative engines, such as LLM-based chatbots, by seamlessly integrating relevant advertisements into the…
cs.IR2025★ 5 cited
You Are What You Bought: Generating Customer Personas for E-commerce Applications
Yimin Shi, Yang Fei, Shiqi Zhang +2
In e-commerce, user representations are essential for various applications. Existing methods often use deep learning techniques to convert customer behaviors into implicit embeddin…