9 citations · 10 across the 2 of their papers we have counts for
2 papers
cs.GT2009★ 1 cited
Quasi-Proportional Mechanisms: Prior-free Revenue Maximization
Vahab Mirrokni, S. Muthukrishnan, Uri Nadav
Inspired by Internet ad auction applications, we study the problem of allocating a single item via an auction when bidders place very different values on the item. We formulate thi…
cs.GT2009★ 9 cited
Bid Optimization in Broad-Match Ad auctions
Eyal Even-dar, Yishay Mansour, Vahab Mirrokni +2
Ad auctions in sponsored search support ``broad match'' that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving more expr…