117 citations · 704 across the 174 of their papers we have counts for
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cs.SI2011
On the Non-Progressive Spread of Influence through Social Networks
MohammadAmin Fazli, Mohammad Ghodsi, Jafar Habibi +3
The spread of influence in social networks is studied in two main categories: the progressive model and the non-progressive model (see e.g. the seminal work of Kempe, Kleinberg, an…
math.OC2011
Yield Optimization of Display Advertising with Ad Exchange
Santiago Balseiro, Jon Feldman, Vahab Mirrokni +1
In light of the growing market of Ad Exchanges for the real-time sale of advertising slots, publishers face new challenges in choosing between the allocation of contract-based rese…