16 citations · 22 across the 4 of their papers we have counts for
4 papers
Delphic Costs and Benefits in Web Search: A utilitarian and historical analysis
Andrei Z. Broder, Preston McAfee
We present a new framework to conceptualize and operationalize the total user experience of search, by studying the entirety of a search journey from an utilitarian point of view.…
Quantifying the sustainability impact of Google Maps: A case study of Salt Lake City
Neha Arora, Theophile Cabannes, Sanjay Ganapathy +6
Google Maps uses current and historical traffic trends to provide routes to drivers. In this paper, we use microscopic traffic simulation to quantify the improvements to both trave…
Crowdsourcing with Endogenous Entry
Arpita Ghosh, Preston McAfee
We investigate the design of mechanisms to incentivize high quality in crowdsourcing environments with strategic agents, when entry is an endogenous, strategic choice. Modeling end…
Bidding for Representative Allocations for Display Advertising
Arpita Ghosh, Preston McAfee, Kishore Papineni +1
Display advertising has traditionally been sold via guaranteed contracts -- a guaranteed contract is a deal between a publisher and an advertiser to allocate a certain number of im…