5 papers
HMAF: A Hierarchical Multi-Slot GD-RTB Allocation Framework
Tianxing Bu, Zhaoqi Zhang, Linyou Cai +7
In modern online advertising platforms, Guaranteed Delivery (GD) contracts coexist and bid with Real-Time Bidding (RTB) auctions. Recent approaches either decouple GD and RTB optim…
CausalPOI: Spatio-Temporal Graph-Based Causal Modeling for Cold-Start POI Check-in Forecasting
Zhaoqi Zhang, Miao Xie, Yi Li +3
As urban environments continue to evolve rapidly, accurately modeling the dynamic behaviour of Points of Interest is essential for supporting data-driven urban planning and commerc…
Beyond Single Slot: Joint Optimization for Multi-Slot Guaranteed Display Advertising
Zhaoqi Zhang, Jiaming Deng, Miao Xie +5
Guaranteed display advertising is crucial for platform monetization, yet existing methods often operate under a single-slot assumption, limiting their ability to optimize allocatio…
Bridging Reasoning and Action: Hybrid LLM-RL Framework for Efficient Cross-Domain Task-Oriented Dialogue
Yangyang Zhao, Linfan Dai, Li Cai +2
Cross-domain task-oriented dialogue requires reasoning over implicit and explicit feasibility constraints while planning long-horizon, multi-turn actions. Large language models (LL…
Generative Large-Scale Pre-trained Models for Automated Ad Bidding Optimization
Yu Lei, Jiayang Zhao, Yilei Zhao +4
Modern auto-bidding systems are required to balance overall performance with diverse advertiser goals and real-world constraints, reflecting the dynamic and evolving needs of the i…