40 citations · 41 across the 6 of their papers we have counts for
5 papers · 1 filter
AI-Moderated Interviews for Market Research and Digital Twins Calibration
Yuting Deng, Jingxuan Liu, Olivier Toubia +1
AI-moderated interviews are emerging as a scalable market-research method for generating consumer insights and building consumer "digital twins." Yet it remains unclear whether the…
ExploraTwin, a Non-Profit Research Platform for Digital Twin Simulations
Naveen Venkat, Yuchen Qiu, Tianyi Peng +2
Digital twin simulations show promise, but current empirical evidence suggests that the approach should be tested before being deployed in any particular context. To lower the fric…
Innovating with Generative AI: A Human Bottleneck Framework
Julian De Freitas, Ayelet Israeli, Gideon Nave +2
We propose a human bottleneck perspective for understanding how generative AI transforms the innovation process. The central premise is that many constraints traditionally plaguing…
Synthetic Contact with AI Reduces Cross-Partisan Animosity
Benjamin Lira, Noah Castelo, Stefano Puntoni +1
Americans' warmth toward members of the opposing political party has fallen sharply over the past three decades -- yet meaningful cross-partisan contact remains scarce, in part bec…
Examining and Addressing Barriers to Diversity in LLM-Generated Ideas
Yuting Deng, Melanie Brucks, Olivier Toubia
Ideas generated by independent samples of humans tend to be more diverse than ideas generated from independent LLM samples, raising concerns that widespread reliance on LLMs could…