6 citations · 12 across the 10 of their papers we have counts for
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cs.GT2023★ 2 cited
Cross-channel Budget Coordination for Online Advertising System
Guangyuan Shen, Shenjie Sun, Dehong Gao +4
In online advertising (Ad), advertisers are always eager to know how to globally optimize their budget allocation strategies across different channels for more conversions such as…
cs.IR2023★ 1 cited
EdgeNet : Encoder-decoder generative Network for Auction Design in E-commerce Online Advertising
Guangyuan Shen, Shengjie Sun, Dehong Gao +3
We present a new encoder-decoder generative network dubbed EdgeNet, which introduces a novel encoder-decoder framework for data-driven auction design in online e-commerce advertisi…