2 papers
cs.AI2026
Sustained Impact of Agentic Personalisation in Marketing: A Longitudinal Case Study
Olivier Jeunen, Eleanor Hanna, Schaun Wheeler
In consumer applications, Customer Relationship Management (CRM) has traditionally relied on the manual optimisation of static, rule-based messaging strategies. While adaptive and…
cs.AI2025
Agentic Personalisation of Cross-Channel Marketing Experiences
Sami Abboud, Eleanor Hanna, Olivier Jeunen +2
Consumer applications provide ample opportunities to surface and communicate various forms of content to users. From promotional campaigns for new features or subscriptions, to eve…