3 papers
cs.AI2026
LLM Consumer Behavior Theory: Foundations of a Novel Research Field
Manon Reusens, Sofie Goethals, David Martens
Large language models (LLMs) are increasingly deployed as autonomous agents that make consumption decisions on behalf of users. This shift raises fundamental questions for consumer…
cs.CL2025
Cash or Comfort? How LLMs Value Your Inconvenience
Mateusz Cedro, Timour Ichmoukhamedov, Sofie Goethals +3
Large Language Models (LLMs) are increasingly proposed as near-autonomous artificial intelligence (AI) agents capable of making everyday decisions on behalf of humans. Although LLM…
cs.CL2024
One world, one opinion? The superstar effect in LLM responses
Sofie Goethals, Lauren Rhue
As large language models (LLMs) are shaping the way information is shared and accessed online, their opinions have the potential to influence a wide audience. This study examines w…