2 citations · 2 across the 7 of their papers we have counts for
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cs.GT2025
HOB: A Holistically Optimized Bidding Strategy under Heterogeneous Bidding Environments
Qi Li, Wendong Huang, Qichen Ye +9
Optimizing a single advertising campaign across heterogeneous channels is a central challenge in industrial autobidding. Auction mechanisms vary across channels in ranking rules (p…
cs.GT2025★ 2 cited
Beyond Advertising: Mechanism Design for Platform-Wide Marketing Service "QuanZhanTui"
Ningyuan Li, Zhilin Zhang, Tianyan Long +8
On e-commerce platforms, sellers typically bid for impressions from ad traffic to promote their products. However, for most sellers, the majority of their sales come from organic t…
cs.GT2024
MEBS: Multi-task End-to-end Bid Shading for Multi-slot Display Advertising
Zhen Gong, Lvyin Niu, Yang Zhao +9
Online bidding and auction are crucial aspects of the online advertising industry. Conventionally, there is only one slot for ad display and most current studies focus on it. Nowad…