14 citations · 17 across the 5 of their papers we have counts for
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cs.SI2024
A Large-scale Time-aware Agents Simulation for Influencer Selection in Digital Advertising Campaigns
Xiaoqing Zhang, Xiuying Chen, Yuhan Liu +3
In the digital world, influencers are pivotal as opinion leaders, shaping the views and choices of their influencees. Modern advertising often follows this trend, where marketers c…
cs.SI2024★ 1 cited
SAGraph: A Large-Scale Social Graph Dataset with Comprehensive Context for Influencer Selection in Marketing
Xiaoqing Zhang, Yuhan Liu, Jianzhou Wang +3
Influencer marketing campaign success heavily depends on identifying key opinion leaders who can effectively leverage their credibility and reach to promote products or services. T…