4 papers
ECP-Bench: Benchmarking and Learning Entertainment Content Promotion with Foundation Models
Hyomin Kim, Bowen Chen, Jin Huang +3
Content promotion spans a broad set of skills, from understanding content to forecasting its market reception. However, LLMs' ability to support such promotion decisions remains un…
Benchmarking Real-Time Question Answering via Executable Code Workflows
Wenjie Zhou, Yuan Gao, Xin Zhou +5
Retrieving real-time information is a fundamental capability for search-integrated agents in real-world applications. However, existing benchmarks are predominantly static and ther…
Mirror in the Model: Ad Banner Image Generation via Reflective Multi-LLM and Multi-modal Agents
Zhao Wang, Bowen Chen, Yotaro Shimose +3
Recent generative models such as GPT-4o have shown strong capabilities in producing high-quality images with accurate text rendering. However, commercial design tasks like advertis…
OMS: On-the-fly, Multi-Objective, Self-Reflective Ad Keyword Generation via LLM Agent
Bowen Chen, Zhao Wang, Shingo Takamatsu
Keyword decision in Sponsored Search Advertising is critical to the success of ad campaigns. While LLM-based methods offer automated keyword generation, they face three major limit…