1 citations · 1 across the 2 of their papers we have counts for
3 papers
stat.ME2025
Blind Targeting: Personalization under Third-Party Privacy Constraints
Anya Shchetkina
Major advertising platforms recently increased privacy protections by limiting advertisers' access to individual-level data. Instead of providing access to granular raw data, the p…
stat.AP2024
When Is Heterogeneity Actionable for Personalization?
Anya Shchetkina
Targeting and personalization policies can be used to improve outcomes beyond the uniform policy that assigns the best performing treatment in an A/B test to everyone. Personalizat…
econ.EM2024★ 1 cited
Your MMM is Broken: Identification of Nonlinear and Time-varying Effects in Marketing Mix Models
Ryan Dew, Nicolas Padilla, Anya Shchetkina
Recent years have seen a resurgence in interest in marketing mix models (MMMs), which are aggregate-level models of marketing effectiveness. Often these models incorporate nonlinea…