6 papers
ZIPP:Zero-shot Image Personalization from Personas
Harini SI, Somesh Singh, Yaman Kumar Singla +2
Text-to-image diffusion models are increasingly deployed in open-ended creative contexts, yet their outputs remain impersonal, optimized for aggregate aesthetics rather than indivi…
Accelerating Social Science Research via Agentic Hypothesization and Experimentation
Jishu Sen Gupta, Harini SI, Somesh Kumar Singh +5
Data-driven social science research is inherently slow, relying on iterative cycles of observation, hypothesis generation, and experimental validation. While recent data-driven met…
Unsupervised Memorability Modeling from Tip-of-the-Tongue Retrieval Queries
Sree Bhattacharyya, Yaman Kumar Singla, Sudhir Yarram +3
Visual content memorability has intrigued the scientific community for decades, with applications ranging widely, from understanding nuanced aspects of human memory to enhancing co…
Long-Term Ad Memorability: Understanding & Generating Memorable Ads
Harini SI, Somesh Singh, Yaman K Singla +5
Despite the importance of long-term memory in marketing and brand building, until now, there has been no large-scale study on the memorability of ads. All previous memorability stu…
Teaching Human Behavior Improves Content Understanding Abilities Of LLMs
Somesh Singh, Harini S, Yaman K Singla +4
Communication is defined as "Who says what to whom with what effect". A message from a communicator generates downstream receiver effects, also known as behavior. Receiver behavior…
Measuring and Improving Persuasiveness of Large Language Models
Somesh Singh, Yaman K Singla, Harini SI +1
LLMs are increasingly being used in workflows involving generating content to be consumed by humans (e.g., marketing) and also in directly interacting with humans (e.g., through ch…