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cs.CL2024
Long-Term Ad Memorability: Understanding & Generating Memorable Ads
Harini SI, Somesh Singh, Yaman K Singla +5
Despite the importance of long-term memory in marketing and brand building, until now, there has been no large-scale study on the memorability of ads. All previous memorability stu…
cs.CL2024
Measuring and Improving Persuasiveness of Large Language Models
Somesh Singh, Yaman K Singla, Harini SI +1
LLMs are increasingly being used in workflows involving generating content to be consumed by humans (e.g., marketing) and also in directly interacting with humans (e.g., through ch…