2 papers
cs.LG2025
SACO: Sequence-Aware Constrained Optimization Framework for Coupon Distribution in E-commerce
Li Kong, Bingzhe Wang, Zhou Chen +5
Coupon distribution is a critical marketing strategy used by online platforms to boost revenue and enhance user engagement. Regrettably, existing coupon distribution strategies fal…
cs.AI2022
GUIM -- General User and Item Embedding with Mixture of Representation in E-commerce
Chao Yang, Ru He, Fangquan Lin +3
Our goal is to build general representation (embedding) for each user and each product item across Alibaba's businesses, including Taobao and Tmall which are among the world's bigg…