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cs.GT2024
IC Mechanisms for Risk-Averse Advertisers in the Online Advertising System
Bingzhe Wang, Ruohan Qian, Yuejia Dou +12
The autobidding system generates huge revenue for advertising platforms, garnering substantial research attention. Existing studies in autobidding systems focus on designing Autobi…
cs.GT2024
Joint Auction in the Online Advertising Market
Zhen Zhang, Weian Li, Yahui Lei +5
Online advertising is a primary source of income for e-commerce platforms. In the current advertising pattern, the oriented targets are the online store owners who are willing to p…