3 papers
cs.LG2025
Generative Modeling with Multi-Instance Reward Learning for E-commerce Creative Optimization
Qiaolei Gu, Yu Li, DingYi Zeng +6
In e-commerce advertising, selecting the most compelling combination of creative elements -- such as titles, images, and highlights -- is critical for capturing user attention and…
cs.LG2025
Generative Click-through Rate Prediction with Applications to Search Advertising
Lingwei Kong, Lu Wang, Changping Peng +3
Click-Through Rate (CTR) prediction models are integral to a myriad of industrial settings, such as personalized search advertising. Current methods typically involve feature extra…
cs.IR2023
Parallel Ranking of Ads and Creatives in Real-Time Advertising Systems
Zhiguang Yang, Lu Wang, Chun Gan +7
"Creativity is the heart and soul of advertising services". Effective creatives can create a win-win scenario: advertisers can reach target users and achieve marketing objectives m…