1 citations · 2 across the 3 of their papers we have counts for
3 papers
Risk-Averse and Optimistic Advertiser Incentive Compatibility in Auto-bidding
Christopher Liaw, Wennan Zhu
The rise of auto-bidding has created challenges for ensuring advertiser incentive compatibility, particularly when advertisers delegate bidding to agents with high-level constraint…
Auto-bidding and Auctions in Online Advertising: A Survey
Gagan Aggarwal, Ashwinkumar Badanidiyuru, Santiago R. Balseiro +23
In this survey, we summarize recent developments in research fueled by the growing adoption of automated bidding strategies in online advertising. We explore the challenges and opp…
Efficiency of Non-Truthful Auctions in Auto-bidding with Budget Constraints
Christopher Liaw, Aranyak Mehta, Wennan Zhu
We study the efficiency of non-truthful auctions for auto-bidders with both return on spend (ROS) and budget constraints. The efficiency of a mechanism is measured by the price of…