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cs.LG2025
Dynamic Synthetic Controls vs. Panel-Aware Double Machine Learning for Geo-Level Marketing Impact Estimation
Sang Su Lee, Vineeth Loganathan, Vijay Raghavan
Accurately quantifying geo-level marketing lift in two-sided marketplaces is challenging: the Synthetic Control Method (SCM) often exhibits high power yet systematically under-esti…
cs.LG2025
Beyond the Hype: Embeddings vs. Prompting for Multiclass Classification Tasks
Marios Kokkodis, Richard Demsyn-Jones, Vijay Raghavan
Are traditional classification approaches irrelevant in this era of AI hype? We show that there are multiclass classification problems where predictive models holistically outperfo…