6 papers
LACRM: LLM-Guided Mining of Directed Advertiser Competition Relationships in E-Commerce Advertising
Xiang Shi, Yitian Kou, Bing Li +6
In e-commerce advertising, ad platforms typically fail to model the externalities among advertisers when making optimization decisions: an advertiser's actual performance is largel…
LangBP: Language-Guided Reasoning and Acting for Joint Bidding and Pricing
Jiaqi Ding, Chuan Yang, Linghui Meng +5
Auto-bidding is a long-horizon sequential decision problem for maximizing conversion value under budget and key performance indicator (KPI) constraints. Recent work extends this ta…
JD-BP: A Joint-Decision Generative Framework for Auto-Bidding and Pricing
Linghui Meng, Chun Gan, Shengsheng Niu +8
Auto-bidding services optimize real-time bidding strategies for advertisers under key performance indicator (KPI) constraints such as target return on investment and budget. Howeve…
Auto-bidding under Return-on-Spend Constraints with Uncertainty Quantification
Jiale Han, Chun Gan, Chengcheng Zhang +4
Auto-bidding systems are widely used in advertising to automatically determine bid values under constraints such as total budget and Return-on-Spend (RoS) targets. Existing works o…
An Incremental Update Framework for Online Recommenders with Data-Driven Prior
Chen Yang, Jin Chen, Qian Yu +10
Online recommenders have attained growing interest and created great revenue for businesses. Given numerous users and items, incremental update becomes a mainstream paradigm for le…
Parallel Ranking of Ads and Creatives in Real-Time Advertising Systems
Zhiguang Yang, Lu Wang, Chun Gan +7
"Creativity is the heart and soul of advertising services". Effective creatives can create a win-win scenario: advertisers can reach target users and achieve marketing objectives m…