3 papers
cs.GT2026
JD-BP: A Joint-Decision Generative Framework for Auto-Bidding and Pricing
Linghui Meng, Chun Gan, Shengsheng Niu +8
Auto-bidding services optimize real-time bidding strategies for advertisers under key performance indicator (KPI) constraints such as target return on investment and budget. Howeve…
cs.LG2025
Auto-bidding under Return-on-Spend Constraints with Uncertainty Quantification
Jiale Han, Chun Gan, Chengcheng Zhang +4
Auto-bidding systems are widely used in advertising to automatically determine bid values under constraints such as total budget and Return-on-Spend (RoS) targets. Existing works o…
cs.GT2023
Percentile Risk-Constrained Budget Pacing for Guaranteed Display Advertising in Online Optimization
Liang Dai, Kejie Lyu, Chengcheng Zhang +4
Guaranteed display (GD) advertising is a critical component of advertising since it provides publishers with stable revenue and enables advertisers to target specific audiences wit…