Showing 2025Show all
2 papers · 1 filter
cs.IR2025
GPR: Towards a Generative Pre-trained One-Model Paradigm for Large-Scale Advertising Recommendation
Jun Zhang, Yi Li, Yue Liu +19
As an intelligent infrastructure connecting users with commercial content, advertising recommendation systems play a central role in information flow and value creation within the…
cs.IR2025
Empowering Large Language Model for Sequential Recommendation via Multimodal Embeddings and Semantic IDs
Yuhao Wang, Junwei Pan, Xinhang Li +6
Sequential recommendation (SR) aims to capture users' dynamic interests and sequential patterns based on their historical interactions. Recently, the powerful capabilities of large…