7 papers · 1 filter
LENS: A Staged Design for Interaction Granularity in Sequential CTR Prediction
Yuan Wang, Yue Liu, Jun Zhang +1
In sequential CTR prediction, a central design question is at what granularity the target should interact with the user behaviour sequence. Existing models mainly follow two routes…
Recurrent Preference Memory for Efficient Long-Sequence Generative Recommendation
Yixiao Chen, Yuan Wang, Yue Liu +9
Generative recommendation (GenRec) models typically model user behavior via full attention, but scaling to lifelong sequences is hindered by prohibitive computational costs and noi…
GPR: Towards a Generative Pre-trained One-Model Paradigm for Large-Scale Advertising Recommendation
Jun Zhang, Yi Li, Yue Liu +19
As an intelligent infrastructure connecting users with commercial content, advertising recommendation systems play a central role in information flow and value creation within the…
Empowering Large Language Model for Sequential Recommendation via Multimodal Embeddings and Semantic IDs
Yuhao Wang, Junwei Pan, Xinhang Li +6
Sequential recommendation (SR) aims to capture users' dynamic interests and sequential patterns based on their historical interactions. Recently, the powerful capabilities of large…
ScalingNote: Scaling up Retrievers with Large Language Models for Real-World Dense Retrieval
Suyuan Huang, Chao Zhang, Yuanyuan Wu +12
Dense retrieval in most industries employs dual-tower architectures to retrieve query-relevant documents. Due to online deployment requirements, existing real-world dense retrieval…
LEADRE: Multi-Faceted Knowledge Enhanced LLM Empowered Display Advertisement Recommender System
Fengxin Li, Yi Li, Yue Liu +11
Display advertising provides significant value to advertisers, publishers, and users. Traditional display advertising systems utilize a multi-stage architecture consisting of retri…
Towards Scalable Semantic Representation for Recommendation
Taolin Zhang, Junwei Pan, Jinpeng Wang +9
With recent advances in large language models (LLMs), there has been emerging numbers of research in developing Semantic IDs based on LLMs to enhance the performance of recommendat…