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OneBid: A Unified Auto-Bidding Foundation Model for Diverse oCPX Advertising Scenarios
Yewen Li, Peng Jiang, Yitian Li +3
Auto-bidding is central to computational advertising, where strategies must maximize advertisers' conversion value under economic constraints. It has evolved from rule-based contro…
PlatformBid: An Auto-Bidding Benchmark from a Unified Advertising Platform's Perspective
Shengtian Yang, Yewen Li, Peng Jiang +4
Real-time bidding is central to computational advertising, comprising three elements: Supply Side Platform (SSP) selling ad impressions, Demand Side Platform (DSP) bidding for adve…
Navigate the Unknown: Enhancing LLM Reasoning with Intrinsic Motivation Guided Exploration
Jingtong Gao, Ling Pan, Yejing Wang +6
Reinforcement Learning (RL) has become a key approach for enhancing the reasoning capabilities of large language models. However, prevalent RL approaches like proximal policy optim…
Generative Auto-Bidding with Value-Guided Explorations
Jingtong Gao, Yewen Li, Shuai Mao +8
Auto-bidding, with its strong capability to optimize bidding decisions within dynamic and competitive online environments, has become a pivotal strategy for advertising platforms.…
LDACP: Long-Delayed Ad Conversions Prediction Model for Bidding Strategy
Peng Cui, Yiming Yang, Fusheng Jin +8
In online advertising, once an ad campaign is deployed, the automated bidding system dynamically adjusts the bidding strategy to optimize Cost Per Action (CPA) based on the number…