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cs.AI2024
GAS: Generative Auto-bidding with Post-training Search
Yewen Li, Shuai Mao, Jingtong Gao +6
Auto-bidding is essential in facilitating online advertising by automatically placing bids on behalf of advertisers. Generative auto-bidding, which generates bids based on an adjus…
cs.AI2024
ACQ: A Deployed Two-Stage Framework for Automated Creative Quota Allocation in Large-Scale Online Advertising
Ruizhi Wang, Yu Rong, Kai Liu +4
In digital advertising, demand-side platforms (DSPs) allow advertisers to create multiple ad creatives from a single photo for real-time bidding. While increasing the number of cre…
cs.LG2024
LDACP: Long-Delayed Ad Conversions Prediction Model for Bidding Strategy
Peng Cui, Yiming Yang, Fusheng Jin +8
In online advertising, once an ad campaign is deployed, the automated bidding system dynamically adjusts the bidding strategy to optimize Cost Per Action (CPA) based on the number…