3 citations · 12 across the 5 of their papers we have counts for
5 papers
ELEC: Efficient Large Language Model-Empowered Click-Through Rate Prediction
Rui Dong, Wentao Ouyang, Xiangzheng Liu
Click-through rate (CTR) prediction plays an important role in online advertising systems. On the one hand, traditional CTR prediction models capture the collaborative signals in t…
FedUD: Exploiting Unaligned Data for Cross-Platform Federated Click-Through Rate Prediction
Wentao Ouyang, Rui Dong, Ri Tao +1
Click-through rate (CTR) prediction plays an important role in online advertising platforms. Most existing methods use data from the advertising platform itself for CTR prediction.…
Masked Multi-Domain Network: Multi-Type and Multi-Scenario Conversion Rate Prediction with a Single Model
Wentao Ouyang, Xiuwu Zhang, Chaofeng Guo +8
In real-world advertising systems, conversions have different types in nature and ads can be shown in different display scenarios, both of which highly impact the actual conversion…
Contrastive Learning for Conversion Rate Prediction
Wentao Ouyang, Rui Dong, Xiuwu Zhang +4
Conversion rate (CVR) prediction plays an important role in advertising systems. Recently, supervised deep neural network-based models have shown promising performance in CVR predi…
The Short Text Matching Model Enhanced with Knowledge via Contrastive Learning
Ruiqiang Liu, Qiqiang Zhong, Mengmeng Cui +5
In recent years, short Text Matching tasks have been widely applied in the fields ofadvertising search and recommendation. The difficulty lies in the lack of semantic information a…