3 citations · 8 across the 3 of their papers we have counts for
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cs.IR2025★ 2 cited
ELEC: Efficient Large Language Model-Empowered Click-Through Rate Prediction
Rui Dong, Wentao Ouyang, Xiangzheng Liu
Click-through rate (CTR) prediction plays an important role in online advertising systems. On the one hand, traditional CTR prediction models capture the collaborative signals in t…
cs.IR2024★ 3 cited
FedUD: Exploiting Unaligned Data for Cross-Platform Federated Click-Through Rate Prediction
Wentao Ouyang, Rui Dong, Ri Tao +1
Click-through rate (CTR) prediction plays an important role in online advertising platforms. Most existing methods use data from the advertising platform itself for CTR prediction.…
cs.IR2023★ 3 cited
Contrastive Learning for Conversion Rate Prediction
Wentao Ouyang, Rui Dong, Xiuwu Zhang +4
Conversion rate (CVR) prediction plays an important role in advertising systems. Recently, supervised deep neural network-based models have shown promising performance in CVR predi…