2 papers
cs.IR2025
MTRec: Learning to Align with User Preferences via Mental Reward Models
Mengchen Zhao, Yifan Gao, Yaqing Hou +5
Recommendation models are predominantly trained using implicit user feedback, since explicit feedback is often costly to obtain. However, implicit feedback, such as clicks, does no…
cs.IR2023
A Unified Framework for Multi-Domain CTR Prediction via Large Language Models
Zichuan Fu, Xiangyang Li, Chuhan Wu +6
Click-Through Rate (CTR) prediction is a crucial task in online recommendation platforms as it involves estimating the probability of user engagement with advertisements or items b…