5 citations · 5 across the 5 of their papers we have counts for
8 papers · 1 filter
MTRec: Learning to Align with User Preferences via Mental Reward Models
Mengchen Zhao, Yifan Gao, Yaqing Hou +5
Recommendation models are predominantly trained using implicit user feedback, since explicit feedback is often costly to obtain. However, implicit feedback, such as clicks, does no…
RecBase: Generative Foundation Model Pretraining for Zero-Shot Recommendation
Sashuai Zhou, Weinan Gan, Qijiong Liu +7
Recent advances in LLM-based recommendation have shown promise, yet their cross-domain generalization is hindered by a fundamental mismatch between language-centric pretraining and…
Act-With-Think: Chunk Auto-Regressive Modeling for Generative Recommendation
Yifan Wang, Weinan Gan, Longtao Xiao +7
Generative recommendation (GR) typically encodes behavioral or semantic aspects of item information into discrete tokens, leveraging the standard autoregressive (AR) generation par…
AIE: Auction Information Enhanced Framework for CTR Prediction in Online Advertising
Yang Yang, Bo Chen, Chenxu Zhu +6
Click-Through Rate (CTR) prediction is a fundamental technique for online advertising recommendation and the complex online competitive auction process also brings many difficultie…
Prompt Tuning as User Inherent Profile Inference Machine
Yusheng Lu, Zhaocheng Du, Xiangyang Li +9
Large Language Models (LLMs) have exhibited significant promise in recommender systems by empowering user profiles with their extensive world knowledge and superior reasoning capab…
Retrievable Domain-Sensitive Feature Memory for Multi-Domain Recommendation
Yuang Zhao, Zhaocheng Du, Qinglin Jia +3
With the increase in the business scale and number of domains in online advertising, multi-domain ad recommendation has become a mainstream solution in the industry. The core of mu…