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Evaluating LLM-Generated Legal Explanations for Regulatory Compliance in Social Media Influencer Marketing
Haoyang Gui, Thales Bertaglia, Taylor Annabell +3
The rise of influencer marketing has blurred boundaries between organic content and sponsored content, making the enforcement of legal rules relating to transparency challenging. E…
Computational Studies in Influencer Marketing: A Systematic Literature Review
Haoyang Gui, Thales Bertaglia, Catalina Goanta +1
Influencer marketing has become a crucial feature of digital marketing strategies. Despite its rapid growth and algorithmic relevance, the field of computational studies in influen…
The Great Data Standoff: Researchers vs. Platforms Under the Digital Services Act
Catalina Goanta, Savvas Zannettou, Rishabh Kaushal +6
To facilitate accountability and transparency, the Digital Services Act (DSA) sets up a process through which Very Large Online Platforms (VLOPs) need to grant vetted researchers a…