592 citations · 697 across the 2 of their papers we have counts for
2 papers
cs.CY2025★ 592 cited
Online Behavioral Advertising: A Literature Review and Research Agenda
Sophie C. Boerman, Sanne Kruikemeier, Frederik J. Zuiderveen Borgesius
Advertisers are increasingly monitoring people's online behavior and using the information collected to show people individually targeted advertisements. This phenomenon is called…
cs.CY2025★ 105 cited
Tracking Walls, Take-It-Or-Leave-It Choices, the GDPR, and the ePrivacy Regulation
Frederik J. Zuiderveen Borgesius, Sanne Kruikemeier, Sophie C. Boerman +1
On the internet, we encounter take-it-or-leave-it choices regarding our privacy on a daily basis. In Europe, online tracking for targeted advertising generally requires the interne…