3 papers
cs.AI2026
Synthetic Data in Marketing Research: How to Evaluate and When to Trust
Oded Netzer, Rajan Sambandam
Debate over synthetic data in marketing research has polarized between claims that large language models (LLMs) make human respondents obsolete and calls to avoid them entirely. We…
cs.CL2025
Learning When to Quit in Sales Conversations
Emaad Manzoor, Eva Ascarza, Oded Netzer
Salespeople frequently face the dynamic screening decision of whether to persist in a conversation or abandon it to pursue the next lead. Yet, little is known about how these decis…
cs.CY2025
Digital Twins as Funhouse Mirrors: Five Key Distortions
Tianyi Peng, George Gui, Melanie Brucks +20
Scientists and practitioners are increasingly moving to deploy digital twins--LLM-based models of real individuals--across social science and policy research. We conduct 19 pre-reg…