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cs.AI2026
LLM-HYPER: Generative CTR Modeling for Cold-Start Ad Personalization via LLM-Based Hypernetworks
Luyi Ma, Wanjia Sherry Zhang, Zezhong Fan +10
On online advertising platforms, newly introduced promotional ads face the cold-start problem, as they lack sufficient user feedback for model training. In this work, we propose LL…
cs.IR2026
Latent Customer Segmentation and Value-Based Recommendation Leveraging a Two-Stage Model with Missing Labels
Keerthi Gopalakrishnan, Tianning Dong, Chia-Yen Ho +5
The success of businesses depends on their ability to convert consumers into loyal customers. A customer's value proposition is a primary determinant in this process, requiring a b…