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cs.AI2026
LLM-HYPER: Generative CTR Modeling for Cold-Start Ad Personalization via LLM-Based Hypernetworks
Luyi Ma, Wanjia Sherry Zhang, Zezhong Fan +10
On online advertising platforms, newly introduced promotional ads face the cold-start problem, as they lack sufficient user feedback for model training. In this work, we propose LL…
cs.AI2025
To See or To Read: User Behavior Reasoning in Multimodal LLMs
Tianning Dong, Luyi Ma, Varun Vasudevan +3
Multimodal Large Language Models (MLLMs) are reshaping how modern agentic systems reason over sequential user-behavior data. However, whether textual or image representations of us…
cs.AI2025
Rethinking DPO: The Role of Rejected Responses in Preference Misalignment
Jay Hyeon Cho, JunHyeok Oh, Myunsoo Kim +1
Direct Preference Optimization (DPO) is a simple and efficient framework that has attracted substantial attention. However, it often struggles to meet its primary objectives -- inc…