1 citations · 1 across the 8 of their papers we have counts for
Showing cs.GTShow all
2 papers · 1 filter
cs.GT2026
A Lightweight MPC Bidding Framework for Brand Auction Ads
Yuanlong Chen, Bowen Zhu, Bing Xia +1
Brand advertising plays a critical role in building long-term consumer awareness and loyalty, making it a key objective for advertisers across digital platforms. Although real-time…
cs.GT2025★ 1 cited
A Practical Guide to Budget Pacing Algorithms in Digital Advertising
Yuanlong Chen
A typical real-time ad-serving funnel comprises ad targeting, conversion modeling (e.g., click-through rate prediction), budget pacing (bidding), and auction processes. While there…