3 papers
cs.GT2025
LLM-Auction: Generative Auction towards LLM-Native Advertising
Chujie Zhao, Qun Hu, Shiping Song +4
The commercialization of LLM applications is the next frontier in online advertising, with LLM-native advertising emerging as a promising paradigm by integrating ads into LLM-gener…
cs.IR2025
MOON Embedding: Multimodal Representation Learning for E-commerce Search Advertising
Chenghan Fu, Daoze Zhang, Yukang Lin +8
We introduce MOON, our comprehensive set of sustainable iterative practices for multimodal representation learning for e-commerce applications. MOON has already been fully deployed…
cs.CV2025
MOON: Generative MLLM-based Multimodal Representation Learning for E-commerce Product Understanding
Daoze Zhang, Chenghan Fu, Zhanheng Nie +7
With the rapid advancement of e-commerce, exploring general representations rather than task-specific ones has attracted increasing research attention. For product understanding, a…