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cs.IR2026
Impression Share Prediction: An Offline Evaluation Task for Ranking Systems
Mohsen Malmir, Houssam Nassif, Danish Nasir Shaikh +2
Offline evaluation is a major gateway before online evaluation of ranking models in A/B testing. Standard offline metrics measure predictive accuracy, but are only a surrogate for…
cs.IR2024
Counterfactual Evaluation of Ads Ranking Models through Domain Adaptation
Mohamed A. Radwan, Himaghna Bhattacharjee, Quinn Lanners +4
We propose a domain-adapted reward model that works alongside an Offline A/B testing system for evaluating ranking models. This approach effectively measures reward for ranking mod…