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cs.IR2024
Enhancing Taobao Display Advertising with Multimodal Representations: Challenges, Approaches and Insights
Xiang-Rong Sheng, Feifan Yang, Litong Gong +10
Despite the recognized potential of multimodal data to improve model accuracy, many large-scale industrial recommendation systems, including Taobao display advertising system, pred…
cs.IR2023
Calibration-compatible Listwise Distillation of Privileged Features for CTR Prediction
Xiaoqiang Gui, Yueyao Cheng, Xiang-Rong Sheng +6
In machine learning systems, privileged features refer to the features that are available during offline training but inaccessible for online serving. Previous studies have recogni…
cs.IR2022
Joint Optimization of Ranking and Calibration with Contextualized Hybrid Model
Xiang-Rong Sheng, Jingyue Gao, Yueyao Cheng +6
Despite the development of ranking optimization techniques, pointwise loss remains the dominating approach for click-through rate prediction. It can be attributed to the calibratio…