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cs.IR2026
TAGR: Temporally Adaptive Generative Recommendation for Industrial Live-Streaming Advertising
Wencai Ye, Guangyi Liu, Chaoyi Wang +7
Live-streaming advertising is an important monetization channel on short-video and e-commerce platforms, where rapidly changing live content, promoted products, and user feedback i…
cs.IR2026
Generative Recommendation for Large-Scale Advertising
Ben Xue, Dan Liu, Lixiang Wang +27
Generative recommendation has recently attracted widespread attention in industry due to its potential for scaling and stronger model capacity. However, deploying real-time generat…