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TAGR: Temporally Adaptive Generative Recommendation for Industrial Live-Streaming Advertising
Wencai Ye, Guangyi Liu, Chaoyi Wang +7
Live-streaming advertising is an important monetization channel on short-video and e-commerce platforms, where rapidly changing live content, promoted products, and user feedback i…
Generative Recommendation for Large-Scale Advertising
Ben Xue, Dan Liu, Lixiang Wang +27
Generative recommendation has recently attracted widespread attention in industry due to its potential for scaling and stronger model capacity. However, deploying real-time generat…
AlignGR: Unified Multi-Level Alignment for LLM-based Generative Recommendation
Wencai Ye, Mingjie Sun, Shuhang Chen +2
Large Language Models (LLMs) demonstrate significant advantages in leveraging structured world knowledge and multi-step reasoning capabilities. However, fundamental challenges aris…
DAS: Dual-Aligned Semantic IDs Empowered Industrial Recommender System
Wencai Ye, Mingjie Sun, Shaoyun Shi +3
Semantic IDs are discrete identifiers generated by quantizing the Multi-modal Large Language Models (MLLMs) embeddings, enabling efficient multi-modal content integration in recomm…